AN OVERVIEW OF MAGENTO SEO:
As we know that Magento is an open source shopping cart with so many of the robust functionalities. Design & layout for instance like that of Magento Themes is a complete standard in itself. And also Magento is one of the most Search Engine Friendly Ecommerce platforms. And speaking of the Search Engine friendliness, there are various aspects of Magento SEO, However in this particular blog we will be discussing the Template optimization of Magento SEO.
AN OVERVIEW OF TEMPLATE OPTIMIZATION “OPTIMIZING BLANK TEMPLATE”:
The skins provided in default Magento like "Default Theme", "Blue Skin" and "Modern Theme" are not very good when using headings, so from an SEO perspective, there is a lot of room for improvement there. The default Magento template is core Magento Blank Theme.
OPTIMIZING HEADING SECTION
By default the logo is an <h1>, which is should only be on the front page, and on all other pages it should be no more than an <h3>. The most important thing is to get the title of the content in an <h1> tag, e.g. for a category page should it be the category name and for a product the product name.
The next step is to clean up the over usage of headings. It's a good idea to get rid off the header usage in the side columns, or make the text relevant to the shop (ie. include keywords). There is no reason to add "static" and keyword less titles with an <h4>. It is, for instance, better to change all the <h4> tags in <div class="head"> to <strong> tags. Now it is time to optimize your content, at the category pages put the product names in a <h3> and the category name in a <h1>. On product pages, you should put the product name in an <h1>.